The Book Fiend Info Center

Lowering blood pressure is a condition that is below the normal expected for an individual in a given environment. Blood pressure differs deeply with activity, age, medications, and underlying medical conditions

Some of the Drugs have some side effects that can cause lower blood pressure include blood pressure drugs, diuretics (water pills), heart medications (especially calcium antagonists-nifedipine/Procardia, beta blockers-propranolol/Inderal and others), depression medications (such as amitriptylene/Elavil), and alcohol.

Diuretics diuretics are a big evil of lower blood pressure. It could cause lack of potassium in your body. Usually after taking diuretics, patient may suffer from weakness, leg cramps, or being tiredness however, it is not permanent. A patient can avoid these problems by taking some potassium tablets with diuretics. Diuretics such as amiloride (Midamar), spironolactone (Aldactone) or triamterene (Dyrenium) are called “potassium sparing” agents and provide equal of amount of potassium to your body. A lower blood pressure patient with diabetes can have some problems with diuretics. It may increase the blood sugar level. So, it is recommended to take permission from doctor before taking it.

Beta-blockers patients of lower blood pressure feel insomnia, cold hands and feet, tiredness or depression, a slow heartbeat or symptoms of asthma after taking Beta-blockers. Patients of diabetes need to care while taking this medicine.

ACE inhibitors a required amount of ACE inhibitors not effect badly to lower blood pressure patient but the drugs, such as captopril (Capoten), enalapril (Vasotec), lisinopril (Zestril or Prinivil), may cause a skin rash; loss of taste; a chronic dry, hacking cough; and in rare instances, kidney damage.

Angiotensin II receptor blockers another evil for the patients of lower blood pressure. A patient may feel occasional faintness, so take care, and ask your doctor before taking the drug.

Calcium channel blockers lower blood pressure patient may suffer from palpitations, swollen ankles, constipation, headache, or dizziness with this medicine. Form of Calcium channel blockers are Diltiazem (Cardizem), nicardipine (Cardene), Nifedipine (Procardia) and verapamil (Calan or Isoptin) which is injurious in lower blood pressure.

These side effects will continue in the next article “Side effects of some drugs that are Lowering Blood Pressure(part two)”

Hoping these tips are useful for people that are trying to lower their blood pressure. Grojan Fabiola is an eperience writer, with many articles written until now, from agriculture to IT development and now aiming health and medicine articles. So if you want to know more about lower blood pressure treatment please follow this link.

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Carol was a new client. She had been looking for a job for several weeks and wasn’t having much success. As with most of my clients I asked her to envision herself working in the job she really wanted. As we talked she was really excited about the possibilities. I really caught her short though when I asked her what did she see happening if she couldn’t find this job.

Like many of my clients Carol was reluctant to visit a place of pain. Many clients object to that question saying that they don’t want to think negatively. There is so much written today about positive thinking that most of us go around like Pollyannas believing that wishing will make it so. There is however merit in acknowledging the possibility of pain.

A part of the population is very competitive. Winning is a strong value for them. On one of my trips to NY I played checkers with my grandson. When he saw he was losing he hit the board so all the pieces got mixed up. I guess he thought it would be better to have no one win then for him to lose. At least for now he is extremely competitive. Those who are very competitive hate to lose so that they do whatever it takes to “make it happen”. (Sometimes at someone else’s expense!)

What about the rest of us? I include myself here too because I am not someone who likes winning for its own sake. How can those of us who aren’t so fiercely competitive really commit to a goal and make it happen? One way is to visit the negative outcome of not achieving the goal. The more painful the outcome the more motivated you’ll be to work toward your goal and away from the pain.

One branch manager I had at AT&T told the management team that she liked to hire sales people who had just taken a big mortgage on a house. (The bigger the better!) Without making the sales these people would lose their homes. Now that is a huge negative impact for not making quota. (I drew the line when she asked us to encourage the sales force to increase their debt!)

Your vision is something you want to move toward and the negative outcome is something you want to move away from. Sometimes it is the “moving away from” piece that is more motivating than the “moving toward” one.

If you have ever had a manager with a bad temper who screamed at people who didn’t do the job the way he/she wanted it done then you understand the motivating power of the “moving away from” outcome. (Think “You’re fired” and Donald Trump) Chances are these bosses get the job done but what you really want to do is move away from them. If Carol had a boss like that then she would know that the negative impact of not finding the job she envisioned. She would have to continue working for that boss.

Solo professionals and sales people know that when they are hungry (making their quota literally puts food on the table) they work harder, smarter and faster to accomplish the work. Here you could be working toward the vision of plenty of food or away from an empty table.

So how about you? What are you doing to reach your goals? Do you feel yourself floundering as the year is progressing? Look at your business or career plan. Are you close to reaching your goals? If you want to speed up the process consider finding the impact of a negative outcome.

Take action

1. What is your vision? If you would like a copy of Ten Ideas To Help You Create A Vision of Your Ideal Work-Life use the link below http://www.asparker.com/casestudy3.html and go to the end of Sarah’s story.

2. What is the negative impact of not accomplishing your goal?

3. Do you feel energy and excitement from your vision?

4. Are you repelled by the negative impact?

5. How can you use both of these to move yourself forward?

About Alvah Parker

Alvah Parker is a Business and Career Coach as well as publisher of Parker’s Points, an email tip list and Road to Success, an ezine. Parker’s Value Program© enables her clients to find their own way to work that is more fulfilling and profitable. Her clients are managers, business owners, sole practioners, attorneys and people in transition. Alvah is found on the web at http://www.asparker.com. She may also be reached at 781-598-0388.

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In most of the United States, the sloppy Joe sandwich is a lunchroom staple, consisting of skillet-cooked ground meat, usually beef, spicy tomato sauce or tomato paste, and bread or a bun. Sometimes greasy and oversweet, the sloppy Joe has been served in school cafeterias for years. Certainly, when one considers the commercially available versions of the sandwich, this is what comes to mind; the manwich, for example, which is seasoned beef and sauce in a can, ready to be heated and poured over the bread.

Ideally, though, the meat in the sloppy Joe is both sweet and spicy At the same time, and is heavily saut©ed to give the sauce thickness, And far from the cold, greasy monstrosity served to school kids. It has become, in some more fashionable delis, an experiment in bringing Diners back to their youth with combinations that go well beyond tomato Paste and beef. One possible selection, for example, is pork in tomato Sauce with ginger, garlic, and chili sauce. With cheddar cheese and on a freshly baked Kaiser roll, topped with fresh spices, it is a far cry from something on a hamburger roll served by a lady in a hairnet.

In New Jersey, however, the sloppy Joe is something completely different. Instead of ground beef, it contains some kind of deli lunch meat, for example, turkey, ham, roast beef, or even sliced cow tongue. It is served on rye bread, often “double-” or triple-decker.” The sandwich is dressed with Swiss cheese, cole slaw, and Russian dressing, similar to a reuben sandwich.

One theory of the origin of the sandwich is that it originated at Sloppy Joe’s Bar in Havanna. The New Jersey version, however, first appeared on the menu of the Town Hall Deli in South Orange, NJ in 1936. To this day, that version, called the original sloppy Joe, is a triple-decker sandwich with layers of ham, tongue, and Swiss cheese, with Russian dressing served on long, thin slices of buttered rye and cut into quarters. Another version is made with smoked salmon, creamed cheese and egg salad, and yet others include corned beef.

Some further evidence of the Cuban connection is seen in a sandwich served in the West Village of New York City.It is essentially a Cuban ropa vieja sandwich, which is based on a marinated pulled skirt steak that is then stewed in a combination of tomato sauce with garlic, cumin, tomatoes, peppers and chilies. This particular iteration is then served on a steam-oven bun.

The New Jersey version of the sandwich, legend has it, was brought Back to the states by a mayor of Maplewood, NJ in 1934 or 35. Of course, given all the versions of the sandwich, there are many explanations for its invention and name. Some hold that it originated in Sloppy Joe’s bar in Cuba. Others attribute it to Sloppy Joe’s in Key West (a favorite hangout of Earnest Hemmingway), which is responsible for the first appearance of the name in print. Still another attributes the ground-meat form of the sandwich to a diner in Iowa, or to the depression-era habit of making almost anything out of hamburger.

Whatever its origin, the sloppy Joe, staple of school cafeterias and New Jersey delis both, remains a favorite of all ages, with wide regional variations – all of them delicious.

Kirsten Hawkins is a food and nutrition expert specializing the Mexican, Chinese, and Italian food. Visit www.food-and-nutrition.com/ for more information on cooking delicious and healthy meals.

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The AllSportsMarket is a financial exchange using a professional trading platform to buy and sell issues of sports teams. It is just like the stock market, but with sports teams! You compete with other players for real money. Money is earned from the ups and downs of the prices of teams and from dividends paid when teams win. The AllSportsMarket is 24 hours, 365 days a year – you can trade at anytime and as often as you would like.

You can fund an account for as little as $25 or try the “no catch guest entry” to check out the user interface. Unlike the stock market, where you need a hefty upfront amount to get started, and gambling where you can lose all your money at once, you can start off with a minuscule amount of money and not lose it all in one shot.

Buy Low and Sell High

Just like the stock market, you make money off of the ups and downs of the underlying security. In the case of the AllSportsMarket, the security is the issue of the team. Buying shares with the intention of selling them later at a higher price to make a profit is called long. In ASM, you make the difference minus the total commissions you pay.

This is the simplest way to make your gains, but it does take some timing and patience. The big question is what do you consider high low? A good thing to look at is the prices of the rest of the teams in the league. You should expect that the better teams will have higher prices, but there will be the occasional discrepancies for one reason or another. With that said, you have a range of prices and you should look to buy good teams that are in the low price range. Do as much research as possible to find out what teams are being undervalued.

Dividends

Another way to make money (and one of the keys to success in ASM) is dividend payouts. Every game your team wins, the dividend pot grows. You are paid dividends based on league specific pay outs and payout schedules.

The dividend strategy is an approach to make gains from dividend payouts. This is where you buy shares of a team specifically to capture the dividend payout. There are different dividend payout schedules depending on the league you own shares in. The teams that have higher dividend reserves pay higher dividends. Dividend reserves change from game-to-game depending on the leagues specific rules of dividend transfers for the winner and loser of the game. In the trading platform they list the highest dividend reserves (see the figure on the right).

Dividends are great in the sense that they reward for choosing winning teams. For example, over the course of a long season, the Detroit Pistons will likely win more than they lose, and will therefore pay out a good amount of dividends.

You need to be careful when buying shares solely for dividends – the share price may go down leaving you with a net loss even after you capture the dividend.

Selling Short

You can also make money selling short. This involves borrowing a share and selling it expecting the share to decline in price so you can buy it back at a lower price. Selling short can be more risky due the fact that you can lose more than what you put in since the price has an unlimited upside potential. When you long, the stock can only go as low as $0.00 and you only lose as much as you put in. When you short you could lose what you put in and more.

For more tips and strategies, visit SportsLizard.com and download our free eBook.

Adam McFarland owns the SportsLizard.com Network – a network of sports sites including collectibles, movies, books, video games, and more.

You can read Adam’s blog about being a young internet entrepreneur by going to http://www.sportslizard.com/blog/

SportsLizard.com was recently awarded honorable mention in the Microsoft Start Something Amazing Awards.

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In sports, a first time gambler would actually think it would be easy to make money out of it. By betting on the team which you think have more skills to win a game is actually an absolute no-no if you are considering on betting large amounts of your money on a single game. This is what they call lack of budget management in the part of the gambler.

One could never really say who could be a winner in a closed fight game. For instance, there are people who would bet on the lesser team, instead they would win actually. There are professionals who have a lot of knowledge in handicapping and studying sports trends.

When you don’t know anything about sports then don’t try making your luck in sports gambling if you don’t even know how the game runs. One myth about sports gambling is that you actually have to watch. No. It is not as easy as you think it is because basically, you have to be knowledgeable enough as to know whose team would win.

If you ever feel like taking the risk of sports gambling online, this is what you will get: to double your wager at the start of the game and then to lose it all until you already have nothing left in your bank account. That is the stage in your life when you could start calling your self, RUINED.

What would veteran sports gamblers say about this? “Well, that’s just the way the gambling life is.” Or better yet, “Keep on trying your best luck, buddy. (Playsportal.net)”

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There are many web sites out there claiming to sell authentic
designer handbags. Unfortunately, many of these web sites,
although claiming to sell authentic handbags, are in reality
selling fakes. Here are some simple tips that can help you
figure out whether a web site is selling authentic goods.

1. Guarantee: A web site selling authentic hand bags will always
have a guarantee: Authentic or money back. If this policy is not
listed on the web site, contact the web site operators to find
out if they offer such a guarantee. If they don’t it indicates
that they are not so very much convinced that the goods they are
selling are really authentic.

2. Quality: If the web site claims that the products being sold
are of the best quality, or something along these lines,
something is wrong. If they are selling authentic goods, then
the quality is constant and is equal to the quality offered by
each competitor. If they talk about offering good quality, they
are really saying that they have good quality fakes.

3. Chinese connections: Companies based in China are almost
always selling fakes. To find out where a company is based, go
to http://whois.sc and enter the domain name. You will normally
see who registered this domain. If this is an address in China,
stay away. The domain information will also include the IP
address. Click on this IP address and see it’s information. You
will, amongst other things, get a location. If the location is
in China, stay away.

4. Louis Vuitton: If a web site is selling Louis Vuitton goods,
this is usually a very bad sign. The only web sites that sell
authentic Louis Vuitton goods are eluxury.com and vuitton.com.
Other web sites may have a limited choice available in limited
qualities, but even that is exceptional. Some people do sell
authentic Louis Vuitton on eBay. These sellers will usually be a
member of MyPoupette. Look for the MyPoupette logo before buying
Louis Vuitton from eBay.

5. Contact: A trust worthy web site will list a street address.
If a web site does not list a street address or phone number,
stay away.

6. Return policy: Stay away from web sites that will not take
returns.

There is no simply formula that will determine whether a web
site sells authentic designer handbags. You always have to use
your own judgment. But the above rules should help you make this
judgment with better confidence.

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What do you mean, you don’t have a website yet? Websites these days aren’t just for businesses and people who want to share their obsession with Buffy the Vampire Slayer with the world. These days, websites are one of the most important tools for writers…

Why get a writer’s website?

First of all, ask yourself why you write in the first place. If you can honestly put your hand on your heart and say that you write only for yourself, and you don’t care if no one ever reads your work, then I’ll concede the point: you probably don’t really need a website.

If you’re like the vast majority of aspiring writers, though, and you’d secretly (or even not-so-secretly) love to see your name in print, or to actually make a living from your writing, then I’ll say it again: you need a website.

But why?

Well, if you’re serious about carving out a career for yourself in writing, the first thing you need to know is that a successful writing career isn’t just about writing. If you’re really serious about selling your writing, you need to get serious about marketing it.

Here’s an interesting fact for you: the most successful freelance writers aren’t necessarily the best writers. In fact, some of them aren’t even all that great at writing in the first place. They’re good at marketing. Selling themselves – and their writing. And what’s one of the easiest ways to start marketing your writing? By getting a website.

Promoting your writing with your own writer’s website

Let’s face it – selling ourselves isn’t always something that comes naturally. As writer’s (and often just as people) we’re used to self-effacement. Some of the best writer’s I know are the most modest. They know how to write: they just don’t know how to sell themselves.

If you fall into this category, a website can be a fabulous work-around for the problem of how to sell yourself effectively. In simple terms, once you have your own writer’s website, you don’t have to worry about selling yourself – your website will do it for you.

A writer’s website allows you to:

* Post samples of your writing so that prospective clients can see for themselves how well equipped you are to write for them.

* Give potential publishers, employers and fellow writers a means of contacting you to offer you work and ask for quotes.
* Position yourself as an expert in the field of writing, thus making it more likely that people will actually want to make use of your service.

* Display testimonials from your satisfied clients.

* Take advantage of the fact that the web is where employers are looking for their writers.

It’s the last of these points which is possibly the most significant. Let’s look at why:

The number one reason why writers need websites

When an employer is searching for a freelance writer, editor or proofreader, where do you think they look? Well, they may look in their local yellow pages or business directory, or they may go by word of mouth, but for most people, the very first place they’ll look is online. Trust me, when you run an online agency for freelance writers, you find out very quickly just how many employers there are who use the internet to find a writer!

If you don’t have a presence on the internet (i.e. a website), how will these employers ever find you? Yes, you can rely on using an agency like my own, but with a little bit of hard work, and a well-designed website, you could be bringing in clients yourself.

Still think you don’t need a writer’s website?

Hot Igloo Productions Ltd., offers bespoke websites for writers starting at only £50 / $100 for a simple site.

Amber McNaught runs http://www.writingworld.org – an online agency helping freelance writers find work.

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If you’ve never written a book, then you probably do not know about the absolutely hair-raising, hair pulling, hair losing, event of meeting a deadline. It is somewhat like article or column writing. Except, when you write a book, you agonize to the point of losing sleep, losing your appetite, losing all desire for carnal pleasures, over the simple question,

“Are there any errors in the manuscript?” {1}

When you write a column or article, and if it is a paying gig, the editor is going to read it and question you up one side and down the other about,

“Where’s the quote for this?”

“How do you know such and such?”

“I want you rewrite paragraph #10 and make it tighter.”

(I wish I had never heard the phrase “tight writing”.)

Now, book editors will do this too. And, when push come to shove, with you and the editor going over what you’ve written with a fine-toothed comb, you hope for the best when press time comes. If you end up with some typo, grammatical boo-boo, misspelled word, or inaccuracy in some fact, then both you and the editor can throw you hands up in the air and say,

“We tried.”

And, I might just add right here and now, errors do happen. Even when there are lots and lots of sets of eyeballs looking at a manuscript, errors are going to creep in. Have you seen a Danielle Steel novel lately?

What terrifies me the most isREADERS!

I once read something by the famous travel editor, Bill Bryson, who said something to the effect that if you forget to dot an “i” or cross a “t”, readers will most certainly take the time out of their busy and meaningful lives to drop you a multi-paged letter to tell you about it.

And, he is right!

In the first book I coauthored with my wife, there were “boo-boos”. I have spent many sleepless night worrying that perhaps we should apply for passage on the next space shuttle and ask them to drop us off on the nearest inhabitable planet. The reason for my worry is that readers, of course, have gone to great lengths to point out these errors in the public forum on Amazon.com.

Thank you very much!

In our first book, The Plain Truth about Living in Mexico, we wrote with the intent of offering something different than the usual expatriation books. The books that do exist on expatriating to Mexico are good. I have actually enjoyed reading all of them, and I’ve read some more than once. But, we wanted to write this book with a different slant. Why write something that was the same old stuff rehashed?

In case you do not know this, once you’ve submitted a manuscript, the editor is supposed to go over it with his editorial magic wand and find the mistakes. Then, you get the galley proofs back and you, the author, review it again for errors. Well, we found the errors in the manuscript, made a doc file, and sent it to the editor.

Lo and behold, the book came off the press with the errors still in it. Now, I have eventually gotten over this since it will be rectified in the next edition. We will revise. The errors do not distract from the text and you can read the book in spite of the mistakes.

The ones not so forgiving are the readers.

I have tried to understand this. I really have. And, all I’ve been able to come up is a feeling of sheer terror! Maybe I need to talk to someone.

As an author, I want to produce the best work humanly possible. I do understand the reader might feel “slighted” if the book isn’t also PERFECTLY edited. I can see if an entire paragraph is missing or duplicated (my wife showed me a novel she has where this really happened), making it hard to read the chapter, then I get that.

In our book, two lines “jumped” within a paragraph and the word “college” came out “collage”. Now, remember, we caught these errors. They were not fixed.

Rather than putting away my pen, we have coauthored another book, GUANAJUATO, MXICO: Your Expat, Study Abroad, and Vacation Survival Manual in the Land of Frogs. This is due for release this summer.

And, I am here to tell you I have been sweating blood over this book! “What if there’s a misspelled word?” “What if there is some hideously monstrous mistake somewhere?” I cannot sleep for worrying over this! (Did I say I might want to talk to someone?)

My wife, the copyeditor in this family, has labored to the point of exhaustion over this new book. Not only has she edited this new one but also has written two chapters in it and has done some rewriting.

Can a book be perfect? Can even one of the huge publishing houses make a mistake? Can the big-name authors, published by the hotshot houses in New York, miss a period, misplace a semicolon, miss some grammar mistakes, produce something unworthy of the reader’s time?

Did I ask you if you’ve read a Danielle Steel novel lately?{2}

###

{1}I always tell people there’s only one trick to writing: You have to write something that people are willing to pay money to read. It doesn’t have to be very good, necessarily, but somebody, somewhere, has got to be willing to pay money for it. –Bill Bryson

{2}Don’t misunderstand me. I should hope and pray to be as successful as Danielle Steel. What I mean is her fans’ comments on her book, Toxic Bachelors, as they appear on Amazon.com. But, I am sure Ms. Steel is crying all the way to the bankyou go, girl!

###

THE PLAIN TRUTH ABOUT LIVING IN MEXICO

Expatriates Doug and Cindi Bower have successfully expatriated to Mexico, learning through trial and error how to do it from the conception of the initial idea to driving up to their new home in another country. Now the potential expatriate can benefit from their more than three years of pre-expat research to their more than three years of actually living in Mexico.

http://www.zyworld.com/theolog/PlainTruth/Home.htm

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How To Get $1,000 Worth of Advertising for $60

Sixty dollars doesn’t go a long way in
buying advertising space. But if you spend it
creatively, you can get over ten times that
value in newspaper or magazine lineage.
And it’s easy if you know how. Here’s how.

You’re familiar with press releases, right?
A press release is a single page of
information about your product or service that
is sent to a magazine or a newspaper. If
selected to be published, it’s printed as a
short story and appears as if the magazine
or newspaper wrote it. There is no charge for
having your press release published by a
magazine or newspaper.

So stick around – find out how you can
have your press release published (and your
chances are pretty good) even if you can’t
write worth a hockey puck.

There are certain criteria for having your
press release published, no matter who
writes it. First, it can’t sound like an ad for
your product or service. Nope, no adjectives.
If it sounds like an ad, it’ll be tossed out.
While most editors will make minor
corrections so a press release will fit their
editorial style, few to none will rewrite your
release just to get it in. Editors get their
choice of press releases every day, and the
ones that catch their eye for publishing are
the ones closest to their exact needs -
requiring the least amount of editing and
rewriting. Most editors know a good thing
when they see it.

Second, your press release must conform
to the standard layout style of press
releases. This tells the editor that you know
what you’re doing in media relations and
shows your everyday business practices
follow suit. So when your release is
published, editors will be comfortable with
the knowledge their readers will get good
literature and – if they order – a good product.
They can assume their readers will deal with
a professional company on a professional
level. If your press release lands on their
desk with lots of typos and misspellings, it’ll
land in the trash next.

Correct layout style means a big header
stating “Press Release” at the top, followed
by a contact name and phone number so
editors can call for more information. Next it
needs a kill date after which the press
release shouldn’t run. If there is no kill date,
state “No kill date” so it doesn’t look like you
forgot it. Also, don’t forget to include a 5″ x 7″
black-and-white photo for increased interest,
better readership, and more credibility.

The headline of your release is centered
and in bold. Write your headline with care; it’s
this line that will make or break your release.
If it’s a great headline, people will read it and
the rest of the release. If it’s a poor headline,
people will read it – and the other articles in
the magazine. It’s your choice. My
recommendation? The Jeff Dobkin 100 to 1
rule: Write 100 headlines, then go back and
pick your very best one.

The body of the release follows. Double
space, allowing an editor to easily make
corrections between the lines. Leave room
around the margins, too. Make it look easy to
read, even if it isn’t. Use short, descriptive
sentences without fluff or excess verbiage.
Use a pyramid style of writing – the most
important parts in the first paragraph or two -
because editors know to cut from the bottom.

Terse, concise writing just like a reporter
from a newspaper would write works best.
Holy smokes! Did I just say “just like a
reporter from a newspaper would write”?
What an idea!

How’s this: suppose you aren’t a strong
writer, or you’re too busy with other activities
to write your own release. What do you do?
Call the local newspaper and ask to speak
with a reporter. Now, I don’t know about your
area, but newspaper reporters here in
Philadelphia don’t usually make all the
money they’d like. When you get a reporter
on the phone, ask if they know of any
reporters who’d like an additional easy
writing assignment and would consider
writing a press release – for pay. Chances
are better than good that the same reporter
you’re speaking with will go for the chance at
easy money. If not, they’ll recommend an
associate on staff.

Go over your product information with the
reporter, and add enough of a benefit
summary so they can write a quality release.
Ask them to recommend several different
angles and what they think their very best
pitch would be. Then ask what their hourly
rate is (usually about $20/$30 hour). Your
release should take about two to three hours
of writing time, if that – and should cost
around $60, at worst $90.

Now for the best part. Your reporter can
submit your release to the editor for you.
Think about it. The paper’s own reporter
writes a press release – in the newspaper’s
exact style of writing – and then hands it to
the editor with his own personal
recommendation. Nice package.

So without writing a stitch, you get the
release written then handed over to the
editor on a silver platter by a trusted staff
member. Your chances of getting it
published are you guessed it. When it’s
printed, you just received $1,000 worth of
advertising for $60. As promised.

About the Author

Jeff has written two great books on low cost direct marketing methods: How to Market a Product for Under $500, and Uncommon Marketing Techniques. He can be reached at 610-642-1000. Additional articles: www.dobkin.com

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